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About

Today
RG-A is a full-service fashion and street wear orientated agency. Our brand portfolio consists of the young, playful and fun loving brands KOMONO, Kronstadt, Fatmoose, Raindeer, Native Youth and Reef. They have a laidback and often clean touch; values and core principles we feel personally very closely related to.

Inspired and dedicated lifestyle brands
We’re specialized in selling quality brands to and through multiple on- and offline retail channels, bringing youthful and upcoming brands to stores and customers all across the Netherlands in more than 500 doors. Most of our brands originate from inspiring countries abroad and were fairly unknown when first introduced. Nowadays, they have evolved into being successful and popular brands with their fair share in today’s streetscape and style. The labels are entirely adopted and rewarded for the quality, clean look and comfort of wearing.

Back in the days
Remon Griffioen, founder of RG-A, started his journey along the road of board sports and fashion back in 2002, working for Edge2Edge agency as a sales representative for Element, Von Zipper, RVCA and Reef. The latter then was already a strong and famous brand in the international surf and board sports community. Lots of love for the brand and loads of effort and energy was put into sales, marketing and many new ways of communicating and types of media were used in the following 10 years, which resulted in Reef becoming a crowd favorite and one-of-a-kind label. Webshop Slippery.nl, a portal for flip-flops, sandals, footwear and accessories, was another challenging yet fruitful project that fully sparked Remon’s desire to start his independent agency.

Our friends
While most brands describe their audience in terms of demographics, we describe ours in terms of shared passion. Although it’s true that the preponderance of our customers is 18 to 45 years old and looking for the most contemporary designs at an accessible price, enthusiasts come in all ages, colors, creeds and styles.

Playing partners
Here and now, RG-A cooperates with RVK-Project and has 2 sub-agents supporting his cause; Branddistrict and Ragemakers. Together we provide full-service and support on all levels. Our 4 sales agents make sure to visit our brand friends and clients at their home base or exhibitions and events often. At the creation of the next presentation or sales strategy and when buying the next collection, we advise in every way possible. We spread relevant on- and offline news through our own channels or by working with renowned PR agencies.